Showing posts with label Graphic Design. Show all posts
Showing posts with label Graphic Design. Show all posts

Wednesday, March 18, 2015

El Lissitzky: Mostly Non-Objective

Lazar Markovich Lissitzky (1890-1941), who styled himself El Lissitzy (the "El" might be from Eleazar, or perhaps from an aspect of the Unovis movement of 1920 when he first identified himself as "El"), was a major player in the group of Russian modernists who briefly thrived around the time of the Great War and for a dozen years or so in its aftermath. Biographical information on him can be found here, and this site features a number of large images of his graphic work.

Lissitzky trained in architecture in Germany and traveled in the west, but was forced to return to Russia when the war started in 1914. He did not serve in the Imperial army though he was of military age. This might have been because of tuberculosis, a disease that killed him at age 51. (Though one source mentions that the disease did not impact him until after the war, so perhaps his professional training or other factors kept him out of the army.)

The October Revolution kicked his creativity into high gear, his Jewishness no longer being a social barrier. Lissitzky's graphic designs helped anticipate the work of the Bauhaus in Germany and modernist-inspired designs elsewhere up into the 1950s when angled design elements became largely passé.

Some of his designs spilled over into painting, where his works were what was termed Non-Objective Art, a phrase used during the 1930s by New York's Museum of Modern Art for abstractions often comprised of geometrical elements. Aside from some Op-Art pieces in the 1960s and 70s, this geometrical type of decorative painting seems to have been an artistic dead-end.

Gallery

"Beat the Whites with the Red Wedge" poster - 1920
This was in support of the Bolshevik armies during the post-revolution struggle against anti-Bolsheviks.  The Red Army eventually succeeded against the White forces, but didn't do well in its push into Poland.

Preliminary version of poster design - 1920

Proun design

Proun design

Vyeshch cover - 1922
Vyeshch was an avant-garde, modern art review that seems to have been multi-lingual to a degree. Note the German and French, especially at the lower left. The title is the three large Russian letters, the third of which symbolizes the "shch" sound.

"Iron in Clouds" design for Strastnoy Boulevard structures - 1925
The note at the upper right indicates that this drawing was a gift from Lessitzky to J.J.P. Oud, the Dutch architect who happened to have been born the same year.

Kusntgewrbemuseum Zürich catalog cover - 1929
This is perhaps Lissitzky's best-known graphic design, the merged heads being a clever but not particularly meaningful touch.  The event was a Russian exhibition, presumably of architectural and graphic designs.

Monday, January 12, 2015

Otis (and Dorothy) Shepard: Billbord Masters

Otis "Shep" Shepard (1894-1969) and his wife Dorothy Van Gorder Shepard (1906-2000) were important figures in American poster and billboard design. Dorothy was trained at the California School of Arts and Crafts, whereas Otis ended formal education after the fourth grade and left home at age 12 to get on with life. His art training was informal, but he had plenty of natural ability along with an active mind that allowed him to exploit it. He got involved with billboards working at Foster & Kleiser, a major West Coast firm, rising to general art director in 1923.

Otis and Dorothy were married November 8, 1929, a few days after the Wall Street Crash, and went to Europe on honeymoon where they experienced first-hand modernistic poster designs. They carried that inspiration home and Otis applied it and the use of the airbrush to a poster for Chesterfield cigarettes (see below). This success led him to go free-lance.

In 1932, not long after he took charge of the Wm. Wrigley Jr. Company, Philip K. Wrigley met Shepard and soon hired him as what amounted to design chief for the chewing gum company whose other interests included the Chicago Cubs baseball team and Catalina Island, near Los Angeles. Shepard was involved with everything from billboards to designing Cubs uniforms to creating architectural and design harmony for Catalina. Not bad for a man lacking formal education.

I wrote about Shepard here in 2009 on the 2Blowhards blog.


An excellent book about the Shepards was recently published. Its cover is shown above and its Amazon link is here.

A web site devoted to the Shepards and the book is here. An interview with one of the authors about the Shepards is here.

Below are (mostly) examples of their poster and billboard work.  Unless otherwise noted, the design and artwork was by Otis.

Gallery

Otis and Dorothy Christmas card - by Dorothy - 1929

Chesterfield cigarettes billboard - 1930
This launched Otis' national-level career as a billboard artist/designer.  Dorothy was used as the model.

Underwood typewriters poster by Dorothy
Besides images, Dorothy often did typography.

Doublemint chewing gum billboard

Doublemint chewing gum billboard
The Doublemint Twins theme was used for years.

Juicy Fruit chewing gum billboard

Juicy Fruit chewing gum billboard
An interesting feature is the mouth appearing on the slogan banner.