Showing posts with label snark. Show all posts
Showing posts with label snark. Show all posts

Thursday, November 30, 2006

Pray For The American PR Industry

Oh, this is getting just priceless, the smackdown PR battle going on for the Wal-Mart message. I could care less who's right or wrong -- the fun part is watching the all-out corporate catfight!

There are some great examples, on either side, of the flat-out battle to shape the message. I love it. All the flaming and name-calling. I'm particularly charmed by this one anti-Wal-Marteers' slogan: America, Pray for Wal-Mart to Change. A lot of yap in search of a genuine problem perhaps, but it's got zing. PR warfare at its snarky-delicious best.

Note the Newt dude here, and his lukewarm “Dukakis-like” messaging effort:
Then Republican strategist Frank Luntz (famous for helping Newt Gingrich forge his Contract With America) takes a turn. He's been brought in to analyze the focus group, and when he tests classic Wal-Mart rebuttals, including how much the company saves consumers, he bombs, scoring a Dukakis-like 30 percent.

And this: "Last time I checked, he (another dude) wouldn't have a job if it weren't for our (anti-Wal-Mart) campaign."

Yes, these are some glory days for the PR industry. My editorial two-cents: Wal-Mart is losing points for having ZERO sense of humor. Humor’s hot these days, clueless dumb-asses. Hell, even suits stuck way out of reality in a Gulfstream can tell that. Then again… maybe not.

Keep it coming folks. There's big money to be made in war -- and corporate PR.


Technorati tags: , , ,