Snapchat, Ghosts & Not Being Old & Lame

I've been experimenting with snapchat lately. The tarnished image of the app is gone (yes, it is) and it has now moved to powerhouse status rivaling the other heavy hitters in the social media space.

What has been an unexpected surprise to me is how many long-time social media "experts" (ahem, I hate that word), have come out proclaiming the futility of using snap for recruiting, because they do not see a way forward.

Really?

Brands Love It
The last time I checked, which is daily, major brands around the world are pushing out high quality content on snapchat.

Are they doing this because it is a waste of time?
Are the doing this because "the experts" keen insight is fun to ignore?

Um...

Isn't there a direct link between employer brand and recruitment?

Now before you discount the millions of people using this tool every day, remember they are the workforce of today and tomorrow. 

Still reading? Good, I'm not done.

Ignore the Noise
Is there noise around snapchat? Of course there is. Is the ghost codes craze over begging for hearts annoying? Of course it is. 

Is snapchat's recent major upgrade a sign of massive innovation and change for a platform with unlimited upside?

You bet your closed-mind it is.

For those of you that have decided that snapchat has no future in the talent acquisition space, I caution you to hold your opinion at the risk of sounding like a fool.

"Those proclaiming so early that there is no future using snapchat risk sounding like the grumpy old neighbor yelling at the kids to "get off my lawn."

Don't be that person.

How About You
I wonder if the bright minds in the social media space that adopted facebook, twitter, Pinterest, swarm, and so many others have lost their edge? Has the fire gone out, and it's simply too embarrassing to admit that you haven't figured out snapchat yet? 

Or, do you need an in-your-face blog post to get you all fired up again so you can get back in the game...and lead the way once more?

I'd love to hear from you.

No Excuses.

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Your Community - Your Future

The incredible power of communities in today’s world of work is literally transformational. Particularly for the untapped world of healthcare human resources or other risk-averse industry professionals. 

I’ll give you a real life example…me.

I spent twenty years in hospital human resources leadership, including the last fourteen in executive roles. As I watched the world of effective leadership change rapidly, I realized I either had to step up or stop claiming I was a leader.

"Harsh? Not really. I take the title of leader very seriously, and I believe leaders have to actually do the work, not just sit around fancy conference rooms tossing around leadership quote meme ideas."

Leadership is not only talk…leadership is action. I took ownership of what I knew had to change and completely reinvented myself and how I practiced HR. I made the conscious decision to grow my communities, and ended up positioning myself (unknowingly at the time) for the job I have now.

Oh, and by the way...making these changes revolutionized the talent function at my last hospital far beyond my wildest expectations.

Getting Started

1.  The first step is learning…branching out to try new tools…and it is surprisingly simple:

"Get over yourself."

Forget about your ego, your loaded LinkedIn profile, and your inflated sense of self. I'm serious...you're not that special (neither am I.)

2.  The second rule is to select one tool to help grow your community. For example if you choose twitter start by setting up your account, be sure to use the same picture from your LinkedIn profile, and be patient.

No one will expect you to be a power user on day one! Search the tool to find other leaders in the #HealthcareHR space (it will be a quick search!) or other industry. Look for other leaders, organizations, and thought leaders you trust and connect with them.

Engage

3.  The third step is to start using the tool. One of the best ways to do that on twitter, or snapchat (which is now #2 behind facebook, yes!); or any tool for that matter, is to participate. Retweet and share content. Let others know you like their work. Compliments are completely risk-free!

Remember, you talk to people all day…every day…so you can certainly handle hitting the Retweet button!

How About You

4.  The last step is to reach out directly to others, particularly those outside your specific industry space. Don’t be afraid to ask questions, explain that you are learning and want to participate. While this may sound like a long slow road, what you will quickly discover is that your online communities will grow so quickly you won’t believe it.

...and that impacts your leader brand.
...which impacts your employer brand.

I’m living proof.

Please do not feel like you need to do this alone. 

I want to help! Connect with me and let's get you started:

twitter:            @jrkuhns
snapchat:        jrkuhns
Instagram:     jrkuhns
Swarm:           Jay Kuhns
Pinterest:       jrkuhns
anchor:          Jay Kuhns

I’d love to hear from you.

No Excuses.  

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Pinterest: The New Diversity Battleground?

I've only recently started using Pinterest. There was so much buzz about it, and since I try to stay reasonably current I did what any smart person would do...I called Craig Fisher to learn the real story. He was gracious with his time and shared some insights that I'll be putting into practice shortly from a recruitment perspective.

So off I went to learn, experiment, and play with this new fangled tool...and a discussion of sorts started playing out on one of my Pinterest boards. Apparently the threat of treating all people with respect has spilled over onto this new social site.

People Are People, Right?

Maybe it's just me, but if the people who are so threatened by our lesbian, gay, bisexual and transgender friends, coworkers and neighbors would just put that same energy into helping people verus attacking people, imagine what our world would look like?

How About You

Are you as surprised as I am that the threat of treating all people equally has now spilled over onto Pinterest? What do you do when confronted with this type of narrow-minded bigotry?

I'd love to hear from you.

No Excuses.




 photo credit

Social Media Attack

Is it just me, or do you sometimes feel like you're under attack from social media? It seems every day brings a new product, module, app, or strategy that I should be building into my social media plan? What usually follows is a series of blog posts that not only explain the new tools, but also help me appreciate how incredibly far behind everyone else I am.

Followers, Likers, Connections, Oh My!
What to do with all of this external reaching out, connecting, and following? I initially committed to following back, accepting connections and friending just about everyone. What has happened over time however, is that my various channels and social tools got really crowded with "people" who are interested more in selling or spamming versus connecting.

That's a bad thing.

Retreat! Retreat!

Once in a while it makes sense to evaluate your approach...take a close look at your network...and clean things up a bit. It not only helps get the fluff out of your stream, it also forces you to evaluate who and why you're connecting. Don't get me wrong, I'm a big believer in social media, but making sure you don't waste your time and energy is an important part of being a productive member of the SoMe community.

How About You
What steps have you taken to make sure the SoMe hordes don't over run your life? It's a learning process for me, and I'm always interested in learning more!

I'd love to hear from you.

No Excuses.



pic courtesy of timothywest