BAD LAB launches the 'Fight Ready' hair styling event

 

BAD LAB, the complete personal care range man-gineered for the unconventional man are pleased to announce the release of the all-new Pomeda & Hair cream.

As the official personal care brand sponsor of ONE Championship: Throne of Tigers for the 2nd year in a row, BAD LAB launches the 'Fight Ready' hair styling at event in conjunction with the ONE Championship athletes. The event was held on February 9 from 2pm to 4pm at Watsons Store, Sunway Pyramid.

The 'Fight Ready' event gives the fans a unique opportunity to show their support for their local fighters and have some fun experiencing BAD LAB's new products alongside top-ranked ONE Championship superstars, such as the popular Malaysian female fighter Ann Osman, and the up-and-coming brother duo Keanu and Gianni Subba.

ONE Championship is set to hold two events in Malaysia's capital city this year, with the first event of 2017 being held at Stadium Negara on the 10 February, headlined as Throne of Tigers.

BAD LAB Digital Brand Executive Nick Smerling says, "Given the special and unique attributes of our products along with the exciting association with the fighters, the fans are in for a treat. With the unique position of being an International Brand made in Malaysia, BAD LAB is proud to be extend its popular hair range with the release of Pomade and Hair Cream. We hope local fans of MMA will take this chance to connect with their heroes and have a very unique, fun and interesting experience."

Lum Chong Heng, BAD LAB's Commerical Director adds, "Engaging with our consumers and fans of MMA, both our hair styling products targeted at men seeking convenience for active lifestyles, embodies the unconventional branding of BAD LAB, which is an edgy, adventurous, brave, fun, inspirational and cool attitude brand."

Sports Media Property, ONE Championship, will be showcasing two major fighters in the lightweight division, namely Ev "E.T". Ting from Malaysia and Kamal "Prince of Persia" Shalorus from Iran in its main bout. Another headlined fight features the return of Ann Osman as she looks to defend home court against a tough opponent in the Cambodian prospect, Vy Srey Khouch. Throne of Tigers is scheduled to be held at Stadium Negara in Kuala Lumpur on February 10th.

The 'Fight Ready' styling session by the athletes at Sunway Pyramid will be judged by representatives from BAD LAB, Watsons, and ONE Championship's Vice-President and former three-time UFC Champion Rich Franklin, followed by a prize presentation.

BAD LAB will be launching two hair care products as part of the event; a Water-Based Pomade and a Water-Based Hair Cream. Following the popularity of BAD LAB's Hair Clay and Gel, demand for an extended Hair Styling range was only a matter of time.

"It's a super-slick, super-glossy finish is just the thing lock down a quiff, pompadour or ducktail." Supersonick is a lightweight Water-Based Pomade that contains BAD LAB's signature ingredient, FluidiPure 8G. The Dynamo is a heavier Water-Based Hair Cream that was created for men with frizzy or dry hair, and to lock down those loose ends. "Now go stalk your prey like the smooth, slick predator that you truly are" is Dynamo's underlying message to its users.

Following the BAD LAB mandate, these two releases feature animal chosen to make the same bold statement to its fans and users of the BAD LAB range does. The Eagle, king of the sky, embodies the Pomede's slick and cool attitude that runs deep in BAD LAB's DNA while the Panther, the ultimate predator, was chosen to reflect the smooth nature of what a user of the Dynamo Hair Cream would feel.

For more information about the BADLAB, you can find on BAD LAB's Facebook Page. 

The 'Fight Ready' styling session by the athletes with winners