Apparently Gannett thinks people will pay for online content for its newspapers that long-time subscribers have opted against paying. WRTV reports that the Indianapolis Star and other Gannett newspapers will
begin charging for access to online content by the end of this year.
The Indianapolis Star and other community newspapers owned by Gannett will begin charging for online content by the end of the year.
Gannett told investors Wednesday that it will limit access to its content for those who don't subscribe and that it expects the move to paid content will generate an additional $100 million in earnings beginning in 2013.
The company plans to charge for all of its digital content. USA Today, Gannett's nationally distributed newspaper, is not part of the pay-to-view plan.
The WRTV story says Star reporters began tweeting about the change soon after the new policy was announced, including this tweet by Bob Kravitz:
"My guess is there will be initial reticence about paying for online content, but over time, readers will see what they're missing," tweeted sports columnist Bob Kravitz.
Don't hold your breath counting on that to happen, Bob. We're talking about the Star, not the NY Times.
