Editor's Note: Notice how the Guardian fails to mention the release of the 2nd batch of emails which put to bed the notion that the first batch of emails were "wild accusations from cherry-picked statements taken out of context." Also not mentioned but painfully obvious: A scientific body should not have to resort to using a P.R. firm to sell its science. The science should speak for itself. The notion that East Anglia needed to hire a P.R. firm suggests that the information they have presented is indeed suspect.
The Guardian
The Guardian
University forced to reveal how much it paid the Outside Organisation in wake of hacked emails furore
Public relations is an uncertain science. There are some widely agreed ground rules – be on top of the facts, be proactive, etc – but each event or crisis also demands a uniquely tailored response.
The University of East Anglia (UEA) found itself in just such a PR "hole" in November 2009 when thousands of private emails exchanged between climate scientists were dumped online in an incident that became known as "Climategate". In the following months, the university and its scientists became the focus of an international maelstrom with all sorts of wild accusations and claims were being made against them, particularly online. It was exactly the sort of situation that required expert and sustained handling by PR professionals.
In the days and weeks after the email release, the university's in-house press department was criticised for not reacting harder and faster to the storm enveloping them. The accusation was that they were actually making the situation far worse by largely refusing to comment, or, more importantly, putting any of the scientists up for interview so that they could defend themselves against any accusations by contextualising and explaining their emails which were being cherry-picked for damning isolated quotes.
But something changed in February 2010. Suddenly, key scientists were now being offered up for interview. The "fight back" had begun, just as a wave of enquiries into the affair were getting under way. It has since transpired that UEA had at this point finally decided to hire the services of an external PR consultancy called the Outside Organisation, the managing director of which, Neil Wallis, has since been arrested and bailed without charge as part of the on-going police investigation into phone hacking due to his former role as deputy editor of the News of the World.
The University of East Anglia (UEA) found itself in just such a PR "hole" in November 2009 when thousands of private emails exchanged between climate scientists were dumped online in an incident that became known as "Climategate". In the following months, the university and its scientists became the focus of an international maelstrom with all sorts of wild accusations and claims were being made against them, particularly online. It was exactly the sort of situation that required expert and sustained handling by PR professionals.
In the days and weeks after the email release, the university's in-house press department was criticised for not reacting harder and faster to the storm enveloping them. The accusation was that they were actually making the situation far worse by largely refusing to comment, or, more importantly, putting any of the scientists up for interview so that they could defend themselves against any accusations by contextualising and explaining their emails which were being cherry-picked for damning isolated quotes.
But something changed in February 2010. Suddenly, key scientists were now being offered up for interview. The "fight back" had begun, just as a wave of enquiries into the affair were getting under way. It has since transpired that UEA had at this point finally decided to hire the services of an external PR consultancy called the Outside Organisation, the managing director of which, Neil Wallis, has since been arrested and bailed without charge as part of the on-going police investigation into phone hacking due to his former role as deputy editor of the News of the World.