David Canton has updated and split into 2 his trade-marks guide. trade-marks-guide-part-1-registering-a-trade-mark summarizes what one should know before selecting and registering a trade-mark, and the advantages of registering. trade-marks-guide-part-2-after-registration summarizes how to properly use and care for a trade-mark after it is registered.
Source: Trade-marks guide updated.
photo by John Davies
Nolo.com advises that as you hunt for the perfect name for your business, keep three main legal issues in mind:
Will your business name receive trademark protection?
Is your proposed business name available?
If your business will have a website, is a similar domain name available?
Adding that, if you're starting a corporation, LLC, or limited partnership, you must comply with a few state rules for naming your business.
The same resource offers a good summary of the legal issues involved by presenting answers to the following commonly asked questions about choosing and registering a successful business name:
What's the best type of name for my business?
What issues should I keep in mind when picking a name for my business?
How do I find out if the business name I want is available?
What is a trademark?
What is the "legal name" of my business?
What is a fictitious business name?
Do I have to register my business name?
Can I change my business name to include "Inc." or "LLC"?
Understanding brands and brand management is important for everyone. Even if you never have to write marketing copy or develop a logo, you should understand the basics of branding as it reaches into all areas of a company.
These BNet resources cover many aspects of branding from strategy to repositioning.
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