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Resistance Is Your Friend – Communications of the ACM 🚀
https://cacm.acm.org/opinion/resistance-is-your-friend/
Resistance to innovation proposals is a gift. Harness it and your innovation will move faster.
Rather than run away from the resistance or trying to overcome it by force, leaders move toward the resistance with curiosity and humility to understand why people are committed to the current equilibrium. The goal is discover latent concerns, which when brought to their awareness will motivate people to move toward the proposed change. You will not find a cause for the resistance by looking at external circumstances. You will find its causes in the everyday conversations of people in the community.
Another strategy is to reframe the main offer to appeal to all the communities...
Wait, there's a Steve Jobs story here? (read the article for details)
People react to resistance in four ways:
Ignore. Pretend it does not exist and does not matter to you.
Evade. Step aside and do not engage with it.
Defend. Meet the challenge with a strong defense, using force if necessary. Overwhelm the resisters with pushback, explanations, and declarations.
Blend. Flow with the resistance, seeking to understand the concerns behind it and revising offers to take care of those concerns. Mobilize followers to build social power behind your offers and neutralize the social power of the resistance.
Blending means to align your momentum with the resister, by listening, acknowledging their concerns and offering to respond to those concerns. Blending is the most effective way to counter resistance. Blending leads to improvements in the offer and creates more satisfied members of your community.
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