UK TV's most unlikely hero, the shambling Hugh Fearnley-Whittingstall has just televised his head-to-head with retail monster Tesco (for US readers, roughly our equivalent of WAL*MART, though it's Tesco's rival ASDA that actually belongs to the big W). (See Channel 4 website .) Last year Mr F-W made an impressive series of programmes that persuaded quite a few people to move from buying 'standard' (i.e. lowest welfare legally possible) chickens to those with improved living conditions. Since then, some UK supermarkets have ousted standard chickens entirely from their shelves, or at least have the aim of moving to a minimum standard of 'Freedom Food' chickens, which are still indoor reared, but have much better living conditions. However, Tesco, Britain's largest, most powerful and most aggressive supermarket, has refused to countenance moving away from standard chickens. In the show, F-W goes up against the might of Tesco by trying to raise the issue...