Liu Jo, Milan

We've mentioned a few times that there is quite a trend towards the 'tropical' at the moment here in Milan and at Liu Jo, founded by the Marchi brothers in 1995 is rocking the look right now.  Cage and Parrot props form the focal point to the scheme here with a fantastic digital flora backdrop.  The mannequin groupings could be a little tighter (they look like they have argued) but great to to see some effort from this relatively new fashion brand on the high street.

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Liu Jo, Rome

Apparently this brand are taking Europe by storm. Liu Jo, the Italian women's wear brand is new to me, but after a cursory look around the Internet it seems they are quite a well known brand everywhere else in Europe. (I must step off the island of UK more often). It was exciting to see this store along the Via Del Corso here in Rome the other evening, although it was incredibly busy late into the evening. These are not particularly large windows spaces and the presentation does work very well close up. It is only when stand back a little from the space that we see, that perhaps a little more attention to detail would have made these simple windows, superb. I do, however like the use of the vinyl applied to the fenestration and the the backdrop in between which the figures in a Matt White finish are placed.