For comments. The opening sections repackage material I have used before but then there's quite a bit of new stuff. 6. PSEUDO-PROFUNDITY Some marketing, religious, and lifestyle “gurus” have genuine and valuable insights to offer. But not all. Some are charlatans or fools offering little more than pseudo-profundity. Pseudo-profundity is the art of sounding profound while talking tosh. Unlike the art of actually being profound, the art of sounding profound is not particularly difficult to master. As we’ll see, there are certain basic recipes that can produce fairly convincing results – good enough to convince many others, and perhaps even yourself, that you have achieved some sort of profound insight into the human condition. If you want to achieve the status of a guru it helps to have some natural charisma and presentational skills. Sincerity, empathy, or at least the ability to fake them, can also useful. Props often help – try wearing a loincloth, a fez, or, in a business setting...
Stephen Law is a philosopher and author. Currently Director of Philosophy and Cert HE at Oxford University Department of Continuing Education. Stephen has also published many popular books including The Philosophy Gym, The Complete Philosophy Files, and Believing Bullshit. For school talks/ media: stephenlaw4schools.blogspot.co.uk Email: think-AT-royalinstitutephilosophy.org