Stephen Law

Here's something from a new book . Thought it might interest those following the very odd comments (scroll to the end) on my posting an Anselm's argument . Around the globe, audiences sit at the feet of marketing experts, life-style consultants, mystics, cult-leaders and other “gurus” waiting for the next deep and profound insight. Audiences often pay a great deal of money to hear these words of wisdom. So how do these elevated individuals come by their penetrating insights? What is the secret of their profundity? Unfortunately, in some cases, the audience is duped by the dark arts of pseudo-profundity. The art of sounding profound is fairly easily mastered. You too can make deep- and meaningful-sounding pronouncements if you are prepared to follow a few simple rules. First, try stating the incredibly obvious. Only do it v-e-r-y s-l-o-w-l-y, with a sort of knowing nod. This works particularly well if your remark has something to do with one of the big themes of life, love, deat...