I saw a couple of articles last month that made me wonder whether good friends George W. Bush and Vladimir Putin have been comparing notes on how to deal with the pesky press. First was a Michiko Kakutani's review, "After Years of Taking Heat, Spokesman Takes Potshots," of former Bush Press Secretary Ari Fleischer's recent book, The President, the Press and My Years in the White House, which gave the book a thorough trashing and provided a nice synopsis of the Bush Administration's efforts to deceive American media consumers:
[...] In fact, the main usefulness of this book may be that it sheds more light on this White House's mindset vis-а-vis the press. This is an administration, after all, that has preferred carefully choreographed photo ops and stage-managed town hall meetings to regular press conferences (the current President Bush has held fewer than 20 solo news conferences since taking office, compared with 83 held by his father during his four-year term), an administration that has tried to circumvent what it calls the ''filter'' of the national press by courting regional media and having soldiers send form letters to local newspapers asserting that American troops had been welcomed ''with open arms'' by Iraqis.The NYT had another excellent and more detailed story about one of the phenomena mentioned by Kakutani:
During the current Mr. Bush's tenure in the White House, federal agencies have been caught distributing videos using paid spokesmen acting as newscasters to promote administration agendas; at least three conservative commentators have been paid to promote or consult on administration policies; and a conservative correspondent using an alias (presumably to camouflage reported links with pornographic Web sites) gained access to the White House and was allowed to ask softball questions at press briefings.
In what seems meant as praise of his boss, Mr. Fleischer writes that President Bush ''was disciplined, knew what he wanted to say and was seldom 'off message'''; he ''would often repeat the same statement to the press, no matter how many different ways they asked their questions.'' The same might be said of Mr. Fleischer. In the case of the former, it has made for an administration accused by its critics of being secretive, insular and defensive. In the case of the latter, it has made for a book that feels insular, defensive and wholly predictable.
At least in the Russian media the government influence is transparent. In the US, it appears, you have to look much more closely to discern the hidden hand of the White House. Consume your media carefully... come to think of it, this is a pretty appropriate topic for April Fool's Day.Under Bush, a New Age of Prepackaged News
By DAVID BARSTOW and ROBIN STEIN, New York Times, March 13, 2005.
It is the kind of TV news coverage every president covets. "Thank you, Bush. Thank you, U.S.A.," a jubilant Iraqi-American told a camera crew in Kansas City for a segment about reaction to the fall of Baghdad. A second report told of "another success" in the Bush administration's "drive to strengthen aviation security"; the reporter called it "one of the most remarkable campaigns in aviation history." A third segment, broadcast in January, described the administration's determination to open markets for American farmers.
To a viewer, each report looked like any other 90-second segment on the local news. In fact, the federal government produced all three. The report from Kansas City was made by the State Department. The "reporter" covering airport safety was actually a public relations professional working under a false name for the Transportation Security Administration. The farming segment was done by the Agriculture Department's office of communications.
Under the Bush administration, the federal government has aggressively used a well-established tool of public relations: the prepackaged, ready-to-serve news report that major corporations have long distributed to TV stations to pitch everything from headache remedies to auto insurance. In all, at least 20 federal agencies, including the Defense Department and the Census Bureau, have made and distributed hundreds of television news segments in the past four years, records and interviews show. Many were subsequently broadcast on local stations across the country without any acknowledgement of the government's role in their production.
This winter, Washington has been roiled by revelations that a handful of columnists wrote in support of administration policies without disclosing they had accepted payments from the government. But the administration's efforts to generate positive news coverage have been considerably more pervasive than previously known. At the same time, records and interviews suggest widespread complicity or negligence by television stations, given industry ethics standards that discourage the broadcast of prepackaged news segments from any outside group without revealing the source.Federal agencies are forthright with broadcasters about the origin of the news segments they distribute. The reports themselves, though, are designed to fit seamlessly into the typical local news broadcast. In most cases, the "reporters" are careful not to state in the segment that they work for the government. Their reports generally avoid overt ideological appeals. Instead, the government's news-making apparatus has produced a quiet drumbeat of broadcasts describing a vigilant and compassionate administration.
Some reports were produced to support the administration's most cherished policy objectives, like regime change in Iraq or Medicare reform. Others focused on less prominent matters, like the administration's efforts to offer free after-school tutoring, its campaign to curb childhood obesity, its initiatives to preserve forests and wetlands, its plans to fight computer viruses, even its attempts to fight holiday drunken driving. They often feature "interviews" with senior administration officials in which questions are scripted and answers rehearsed. Critics, though, are excluded, as are any hints of mismanagement, waste or controversy.
Some of the segments were broadcast in some of nation's largest television markets, including New York, Los Angeles, Chicago, Dallas and Atlanta.
An examination of government-produced news reports offers a look inside a world where the traditional lines between public relations and journalism have become tangled, where local anchors introduce prepackaged segments with "suggested" lead-ins written by public relations experts. It is a world where government-produced reports disappear into a maze of satellite transmissions, Web portals, syndicated news programs and network feeds, only to emerge cleansed on the other side as "independent" journalism.