This fake ad (image source - advertka LJ community) was apparently stuck up all over the Moscow metro in recent days. It appears to be an exhortation by TV personality Vladimir Soloviov to invest in Sberbank. The text above the photo reads, "In 2008 I made $2,000,000 with Sberbank." And below the photo, "You can do it too! After all, I'm just as ordinary as you."
Soloviov, who appears to be even more self-absorbed than your average TV host, is convinced that this is part of a campaign to discredit him in the eyes of the public, alleging that it's government-funded. And perhaps it is, I don't know what controversies he's been embroiled in as of late, and the text of the "ad" is not exactly flattering to Soloviov (the final line could also be translated as "I'm just as simple as you."
My first thoughts (most likely incorrect but more interesting than a theory as mundane as black PR) upon reading about a fake ad using a public figure to pump the idea of investing in Sberbank were (1) maybe someone's trying a low-budget way to goose SBER's share price (but it's not as if the Moscow Metro is full of retail investors in the stock market); and (2) I doubt that anyone made $2m on Sberbank last year, unless it was by short-selling the stock, which since the start of 2008 has underperformed even the collapsing RTS index.
![](http://library.vu.edu.pk/cgi-bin/nph-proxy.cgi/000100A/https/blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMBjenvOD5Qn7wTdyC8qVuRh2nsjzCnIAnvXl2iB6gwK4wRx1YwyJoCGJixXEJM3a6RJp7RHhX8Q8R1Wr4bR-XaQlBmnDAb_lANa3wuFSdn073MS2WfcATIimO-VQj89NrrkqZWg/s400/SBER.jpg)
[UPDATE 1/29: having seen this additional (obviously fake) ad involving Soloviov, which shows him promoting a sketchy-looking weight-loss method, I am more inclined to agree that someone is just trying to make him look bad.]