No, not the Police hit single!
I was lucky enough to be invited to London yesterday by Ecover to the launch of their new campaign ‘Message in our Bottle’ - but sadly I could not attend ( my back is not yet up to a 3 hour each way train journey yet)
As I was sent the press release, though, I thought I would share it with you all as it sounds really interesting. and is a positive step forward in both reducing packaging waste AND reducing marine pollution.
From the Ecover press release...
Ecological innovator, Ecover, today unveiled plans to launch
a world-first in packaging in 2014 - an entirely new form of fully sustainable
and recyclable plastic incorporating post-consumer recyclables (PCR), Plantastic
– plastic made from 100% sugarcane and plastic fished from the sea, along with
an influential art project designed to attract mass attention.
Ecover launched 100% sugarcane-derived plastic (Plantastic) as packaging in 2010. This was followed by a further move to tackle the
growing plastic waste mountain, resulting in its most recent announcement of the
inclusion of PCR into Plantastic bottles.
The press launch yesterday was to announce the aspiration to create an entirely
new plastic incorporating a percentage of sea waste into its Plantastic/PCR
packaging by 2014.
Ecover says...
Research from the Marine Conservation Society reveals that plastic debris
accounts for almost 60 per cent of all litter found on UK beaches and it is
widely recognised that vast amounts of beach waste ends up in the sea. Working
closely with Waste Free Oceans (WFO), Logoplaste (who are supporting the
development of the new materials) UK plastic recycling plant Closed Loop, Ecover
will be working with fishing communities to collect plastic* and reintroduce it
into the recycling chain via its bottles – a solution which will help protect
the delicate sea-based eco-systems and give a whole new meaning to ‘catch of the
day’. Trials have already begun on the exact mix of the three plastics which
allow the brand to deliver what will be the first ever fully sustainable and
recyclable plastic.
The press launch was also used to unveil an ambitious art project designed to influence and engage.
Ecover say...
Renowned
sculptor Ptolemy Elrington, will be creating a free-standing, attention-grabbing
art installation which will be unveiled at Glastonbury 2013. Using recycled
content – including sea waste – the installation has been designed as a focal
meeting point for festival goers – and an education opportunity into the
bargain.
After Glastonbury, the new installation will then take pride
of place at the RHS Hampton Court Palace Flower Show alongside Ecover’s show
garden by Matthew Childs. An upcoming gardener, Childs won the Conceptual
Gardens category at Hampton Court in 2012. This year he is designing the ‘Ecover
Recovery Garden’ which will also be championing plastic from the seas, and will
help further convey the importance of sustainability within plastic
materials.
All this sounds really interesting and I was really sorry I had to miss out on attending. But, even though I could not go to the launch Ecover sent me the goody bag I would have received if I had gone, which was jolly nice of them and which I will enjoy using. The bottles are made from Plantastic - if you use Ecover products look for a distinctive green and blue Plant-astic logo
What do you think about this? I have mixed feelings about using land to grow sugar cane to make plastic, rather than using it for food BUT I totally applaud the idea of retrieving plastic waste from the seas and recycling it.
If only we could stop people throwing the stuff into the seas, in the first place...!