Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Sunday, August 8, 2010

Frederick Brooks, author of The Mythical Man-Month, talks about his new book, The Design of Design, on Wired:

Brooks: Great design does not come from great processes; it comes from great designers.

Wired: But surely The Design of Design is about creating better processes for great designers?

Brooks: The critical thing about the design process is to identify your scarcest resource. Despite what you may think, that very often is not money. For example, in a NASA moon shot, money is abundant but lightness is scarce; every ounce of weight requires tons of material below. On the design of a beach vacation home, the limitation may be your ocean-front footage. You have to make sure your whole team understands what scarce resource you’re optimizing.

...

Wired: You’re a Mac user. What have you learned from the design of Apple products?

Brooks: Edwin Land, inventor of the Polaroid camera, once said that his method of design was to start with a vision of what you want and then, one by one, remove the technical obstacles until you have it. I think that’s what Steve Jobs does. He starts with a vision rather than a list of features.

Monday, May 3, 2010


At the Casual Optimist, Q&A with Ferrán Lopez, book designer for Random House Mondadori

Saturday, April 24, 2010

giftwrap

On The Casual Optimist, a Q&A with Peter Mendelsund and Tom McCarthy about the cover for McCarthy's new book, C


DW: And were you familiar with Peter Mendelsund’s design work before this book?

TMcC: When I learnt he was designing it, I looked at his other books and was very excited. It strikes you straight away how encyclopaedically visually literate he is. For example, he makes use of all these Constructivist and Bauhaus and generally high-Modernist motifs, but overhauls them and gives them a whole new life in the transformation: it’s the exact visual correlative of what I think contemporary literature should be (but usually isn’t) doing.

...

[Mendelsund]

After discussing the book with Tom I felt like I had a pretty solid grasp of what should happen cover-wise. But the conversation with Sonny put the insta-freeze on that direction. Basically I started to think about what kind of cover I would make for this book if it were what the publishing industry felt like it was. So I thought about character. And I thought about setting, and I though about big typography.

I started to wonder, “so, who, after all, IS this Serge fellow” aside from his various meanings? I found this incredible painting…it’s in the Russell-Cotes Art Gallery in Bournemouth of all places. It’s by Frank Brooks, a classic turn of the century English School painter from Salisbury. His dates would have been roughly similar to Serge’s. And he made lots of portraits of Whitehall luminaries and WWI brass — which also seemed fitting.

So here’s this boy with this haunted gaze. I printed him out lo-res and wrapped him around a book and then affixed these black plastic bands and dot things to it, and it just sat on my desk tormenting me for a while.


the rest here (courtesy Bookforum)