GUARDIAN MALAYSIA HELPS TWO HOMES CELEBRATE AIDILFITRI

Some of the children from Pertubuhan Kebajikan & Pendidikan Cahaya Bistari Batu Caves, and Asrama Darul Falah (ASDAF) Bukit Persekutuan, Kuala Lumpur, posing with Ms Christina Low, Marketing Director of Guardian Malaysia and Ms Tiffany Tang, Marketing Director of Reckitt Benckiser, Malaysia and Singapore.

In the spirit of caring and giving during Ramadan, Guardian Malaysia has launched a charity campaign to raise fundsfor two children’s homes.


Under the campaign, a joint effort with Reckitt Benckiser (M) Sdn Bhd, Guardian Malaysia will donate RM1 of every RM30 of Dettol products sold at its stores to the two homes -
Pertubuhan Kebajikan & Pendidikan Cahaya Bistari at Batu Caves, Selangor, and
Asrama Darul Falah (ASDAF) at Bukit Persekutuan, Kuala Lumpur.


“With the support of our customers, we aim to raise at least RM20,000 from the Kempen Beli & Derma, so that each home will receive RM10,000 which they can use to prepare for the Aidilfitri celebrations at the end of Ramadan or to pay for school fees and daily essentials,” said Ms Christina Low, Marketing Director of Guardian Malaysia.

Children from

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Asrama Darul Falah (ASDAF) Bukit Persekutuan

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heading to a shopping spree courtesy of Guardian Malaysia.

Speaking at a special iftar or the breaking of fast for 100 children and care-takers from the homes, Christina said: “We all know Ramadan is a holy month where Muslims practice patience and tolerance through fasting. It is a time for forgiveness, and where doing kind deeds and helping the less fortunate are strongly encouraged.”


“It is in this spirit of Ramadan, that our team at Guardian Malaysia is delighted to be given the opportunity to join hands with Reckitt Benckiser to raise funds for the two homes which are providing care and shelter to nearly 100 children.”


“For our Muslim customers, this charity campaign enables them to share and give to the less fortunate when shopping for their festive and daily needs of essential items, such as hygiene-related products,” she added.


Marketing Director of Reckitt Benckiser, Malaysia and Singapore, Ms Tiffany Tang speaking at the same event, said: “By working with Guardian, we would reach out to the millions of customers who shop at Guardian stores throughout the country, and on-line. We agree fully with Christina that many customers would welcome the opportunity to do charity while shopping for the upcoming Raya celebrations.”



After an eventful day of sharing and shopping, each child also took home a bag of Dettol products worth RM50.

Guardian employee, Dang Faakhira helping children to pick their Raya outfits.

In addition to raising funds for the two homes, Guardian Malaysia also took the children for a shopping spree with each child given RM100 to spend, while Dettol organised an interactive session on personal hygiene.


To make the outing complete, the two partners hosted a special iftar at Guardian’s training centre at Bandar Kinrara. “Kempen Beli& Derma” will run for the whole month of June at Guardian stores throughout the country.

Empire Shopping Gallery's Aidilfitri - The Kampung Story

This Wednesday evening, I was invited to the Empire Shopping Gallery's Aidilfitri - The Kampung Story with children from Rumah Siti Khadijah Anak-Anak Tahfiz Putera. This is where they have a glimpse of Kampusing living. This also gives shoppers their childhood memories even when they are far away in the city.

The children from Rumah Siti Khadijah Anak-Anak Tahfiz Putera, they enjoy themselves with the activities provided by Empire Shopping Gallery.

Activities of Gasing painting, Batik painting, and Kite making. 

You can check out the instagram video I have recorded, click on the link. 

After the fun activities, children proceed to Poya Boutique for duit raya giveaway. 

To see more pictures on Poya Boutique, click on this link. 

Click on the instagram video to view. 

If you like the latest fashion looks for children this Eid by attending fashion shows by Poya, Mitra by Bhaju and Twins De Castle at 5pm on 6, 12, and 19 July.

Every year, Empire Shopping Gallery will find ways to share their blessings and joy with the less fortunate, this year they like to have the children to experience the fun of Kampung living. 

A mock cheque presentation to Rumah Siti Khadijah Anak-Anak Tahfiz Putera by 

-Yang Berbahagia Dato' Danny J.Y.Cheah, Group Executive Director and Mammoth Emipire Group of Companies

-Diana Yau, Marketing Manager of Mammoth Empire Holding Sdn Bhd. 

After that proceed to buka puasa at Serai which located LG37, Lower Ground of Empire Shopping Gallery.

In celebrating the upcoming Eid Festival, Empire Shopping Gallery is filled with the ambience of the traditional Kampung Raya with cultural music, dikir barat and kuda kepang dance to entertain shoppers starting from 28 June until 29 July 2014.

Empire Shopping Gallery is giving away Limited Edition ESG Tiffin Carriers to shoppers to bring back a touch of Kampung tradition. You can click on the link above to view the limited edition ESG Tiffin carriers were once used in the olden days to carry homemade culinary meals, especially during the festival season when visiting family and friends with home-cooked dishes. Shoppers are entitled to this special Raya gift if they spend RM350 and above in a single receipt from any outlet at the Empire Shopping Gallery. The tiffin carrier gift is available during the redemption period from 27 June to 30 July 2014 or while stocks last.

Meanwhile, in conjunction with the 1Malaysia Mega Sale Carnival, Empire Shopping Gallery is organising the Highest Spender Contest from 28 June to 1 September 2014. While shopping for Raya, shoppers stand a chance to win a Samsonite luggage, a Fossil watch, Empire Hotel says, Empire Hotel F&B vouchers and limited ESG umbrellas. 

Shoppers only need to submit their receipt to the Customer Information Counter to be in the running to become Empire Shopping Gallery's highest spender. For more information, visit http://www.esg.com.my