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| Ms.Shirley New, Senior Manager, Marketing & Promotions of Guardian Health and Beauty Sdn Bhd. |
details for Guardian’s Outstanding Brands Award 2017 (OBA), the 17th edition of its highly
popular annual award for health and beauty brands were unveiled at a media briefing. The annual award, first introduced by Guardian Malaysia in 2000, has been premised on connecting its millions of shoppers to all its business partners and brand owners, by having the shoppers vote for the most outstanding brand.
Ms Christina Low, Marketing Director of Guardian Health and Beauty Sdn Bhd said: “The Outstanding Brands Award is our way of celebrating with our business partners and giving recognition to brand excellence.”
She said that since it was launched 16 years ago, the Award has grown in popularity among Guardian’s shoppers, who look forward to getting their say and having the chance to win
attractive prices.
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| media voting on the day |
“Needless to say, the Award has also evolved in keeping with changes in lifestyle, spending and shoppers’ trends. This year, the OBA will be conducted entirely in digital format. This means,
all voting will be done online,” she added.
For OBA 2017, a total of 200 brands will be vying for 60 categories ranging from hair care,
face care, cosmetics, hygiene, supplements, medication, mother and child products, and many more.
There will be one most preferred brand award for each category.
For shoppers, they stand a chance to win one of the 50 prizes, totalling RM25,000 in
Guardian vouchers. The prizes are as follows:
- Five (5) grand prize of RM1,500 each
- Five (5) first prize of RM1,000 each
- Fifteen (15) second prize of RM500 each, and
- Twenty five (25) consolation prize of RM200 each.
Christina said: “What we have created is a simple, easy and customised voting platform.
At the same time, the sets of questionnaire would enable both Guardian and our partners to better understand brand preference behaviour, as well as give us an insight into demographics and segmentation of shoppers.”
“By connecting our shoppers throughout the country with the brands, and helping them to gain a deeper understanding of their customers’ need, we are contributing to the brand owners’ investment in relationship building with their customers,” she added.
To be eligible to cast their votes, shoppers are required to spend at least RM10 at the store
or online. Then log on to http://m.me/GuardianOBA or scan the QR code provided to vote.
Voting can be done anytime between 1 September and 27 September 2017.
The contest is open to those aged 18 and above. As proof of purchase, shoppers must keep the original Guardian receipt which contains the tax invoice number, store code number, date of
purchase and purchase amount.
For more information and full details of the OBA and contest, please visit www.guardian.com.my.
