EXPERIENCE THE JOYS OF RAYA TOGETHERNESS WITH GUARDIAN

Kuala Lumpur, 21 March 2024:

This Hari Raya, immerse yourself in the warmth of family togetherness with the support of guardian.

"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.

Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added:

"As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."

"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.

In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube. This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya. Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, Puteri Shazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1st to 12th April.    

The video showcases how guardian contributes to the family's journey towards a healthy and beautiful life, spanning across generations from grandparents to grandchildren.

As Ramadan encourages self-reflection, self-improvement, and empathy towards the less fortunate, members of the media, influencers, and guests at the launch were invited to pick up Raya presents at the guardian store at TRX for 100 children from  Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, comprising 50 girls and 50 boys, with a total contribution amounting to RM10,000.

Additionally, ‘Pulut Kuning Zarina’ was distributed as gifts to launch guests. Zarina Zainuddin, a mother and entrepreneur, was recognized as one of guardian's outstanding International Women's Day personalities. Despite personal challenges,Zarina balances her entrepreneurial pursuits with the responsibilities of motherhood to her autistic sons with grace.

To celebrate guardian's 'Raya Untuk Semua' campaign, a substantial range of offers has been curated with savings of up to 50% including 60% discount on all Hair Color and all Beauty Mask & Lip Balm for purchase of a 2nd item.

 

Moreover, attractive Gift With Purchases are available at guardian stores during this Raya promotion period, which starts from 21 March 2024, such as:

· Free Puffy Beauty Pouch with purchase of RM180 and above in a single receipt for any beauty products including Skin Care, Derma Skin Care, Cosmetics, Beauty Accessories and Fragrances.

· Free Quby Stainless Steel Lunch Box with Thermal bag with purchase of RM120 and above in a single receipt for Hair Care, Bath Care, Oral Care, Deodorant, Shaving, Feminine Care and Baby Toiletries  

· Free Foldable Trolley with purchase of RM188 and above in a single receipt for all Health Care products, GMS & Food and Confectionary

· Free guardian Raya Packets (8pcs) with purchase of RM68 and above in a single receipt while stocks last

· Free RM5 coupon with every purchase over RM68 in a single receipt  

Priscilla concluded:

"We are thrilled to celebrate Raya with you and your family, with everyone, in fact. Remember, guardian is for everyone. Regardless of who you are, your needs, age, or gender, guardian is a brand that caters to all your health and beauty needs, bringing families together. We will always be here for you."

 

Get into Raya Mood with Guardian Malaysia, I am glad to shared that Guardian donated necessities to selected orphanges and truly applaud this initiative.
 

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About guardian Malaysia  

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country.  

GUARDIAN UNVEILS STATE-OF-THE-ART PREMIUM FLAGSHIP STORE CONCEPT

Guardian Malaysia unveiled its brand new, state-of-the-art flagship store, its biggest Guardian store in Southeast Asia, at Mid Valley Shopping Mall, Kuala Lumpur. The leading pharmacy, health and beauty retail chain in the country has strengthened its business offering with this unique 7000-sq-foot concept store, leveraging on the latest global health and beauty trends, and ever-changing consumer trends. 

Describing this new store concept as ‘revolutionary’ and ‘evolutionary’, Priscilla Wu, Managing Director, Health and Beauty, Malaysia and Brunei, said:

“Guardian customers will get to enjoy a brand-new shopping experience in our new premium flagship store. It symbolises the strong growth and continued success of the Guardian brand in Malaysia and is proof of Guardian’s relentless commitment to offer the best health and beauty products in the market at the best value for our customers.

“Our investment in this new store concept translates to a superior and best-in-class customer shopping experience with new categories of products that have evolved together with new consumer demands and trends. It will provide our customers with a more personalised, informative and interactive shopping experience. We will also introduce over 30 new skincare and cosmetic brands into our store, with 20 new skincare ranges and over 10 new cosmetic brands, many of which are exclusive to Guardian.” 

 

The new brands include bath care brand Tanamera Natural Bath care, and exclusive hair care brands from Japan (Ahalo, Fun Azum, Theratis, Kose Bioless and Kose Je L’aime) and Korea (Mise En Scene and Ryo). 

The Guardian flagship store’s unique layout will feature new product segments such as a Clean & Natural Beauty section featuring skincare, haircare, and cosmetic products that are formulated with safe, non-toxic, and environmentally friendly ingredients, a Tweens section with fun, colourful and safe beauty products for young shoppers aged 8 to 12 years old, and a first-of-its-kind Salon-At-Home hair care section powered by L’Oreal where customers can experience luxurious pampering and indulge in a comprehensive range of hair products tailored to suit their unique needs. 

 

 

There will also be a Wellness segment in the Healthcare section that will focus on what customers need to get fit and healthy, such as protein powders and health foods. 

 

This will be the first Guardian store to have an animated LED screen store façade, dynamic and interactive digital LED display screens throughout the store and two special interactive pillars that allow a hologram to feature interactive product information and serve as navigation signs. 

Amazing good deal of RM1 on the grand opening day on 1st and 2nd November 2023.

The new 7,000 square feet flagship store will also showcase new concepts from oral care brands, Oral B & Sensodyne.

Sensodyne will have a special display at Guardian Mid Valley and customers will see how the #1 sensitivity toothpaste in Malaysia* comes to life with the interactive displays, creating awareness around tooth sensitivity. With 71% of Malaysians suffering from tooth sensitivity, they can learn more about how tooth sensitivity can be managed with Sensodyne variants.

*Based on Retail Index Service for the Sensitive segment within the Toothpaste category for the 12 months period ending April 2023, for the Total Malaysia Market. (Copyright © 2023, NIQ.)

Oral B will bring in its first ever interactive Powered Oral Care experiential centre to where shoppers can use sensor programming to touch, feel and compare products at a digital kiosk that also provides oral health regiment education for both adults and kids. 

Guardian has prepared exciting promotions and offers for our loyal customers. So come over to our flagship store at Mid Valley and experience a brand-new way of shopping at Guardian.

About Guardian Malaysia

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in

the country, with more than 600 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country.