Guardian Malaysia which is on a nation-wide quest to find FOUR women,
who best fit the bill as ‘The Face of Healthy Beauty’ held its third
semi-final round in Shah Alam today for the Central region. It's exciting to find who were the FOUR women chosen, yes I was there from the start to the end of the event to find out. You can view my
youtube link to see the announcement of selected The Four Finalists from the Central region were.
After
a hard-fought semi-finals where each of the 25 shortlisted
semi-finalists had to go through challenges that display their aptitude
and personality to deservedly earn the title ‘The Face of Healthy
Beauty’, four finalists emerged to progress to the Grand Finals to be
held in Kuala Lumpur on 27 July 2019.
The FOUR finalists from the Central region were:
1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah
Lawyer
and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45,
from Kuala Lumpur, was very happy and very surprised to be picked as a
finalist.
“I really thought I did not stand a chance
against such an accomplished group of semi-finalists who were so
beautiful, so young, so confident with so much energy, from different
walks of life and who mostly held professional jobs. So this win was
really unexpected for me and I still can’t believe it. I’m so happy,”
she said.
Alwizah said she wasn’t a ‘pageant’ person but
she was a firm believer on being healthy especially now when women say
they don’t have time to keep healthy because of work commitments.
“I want to be an ambassador for health and beauty because this is my passion,” she added.
Alwizah
who counts Tun Mahathir as her idol says like Tun she wants to keep on
working until she is in her nineties so keeping healthy is very
important. And being the oldest semi-finalist in the Central region she
feels she is on her way to achieving that goal.
Alwizah
who didn’t have time to prepare for the contest due to her busy work
schedule and mundane duties as a mother also said that she applauded
Guardian for conducting this search because it shows that the ordinary
women such as young working mothers and working women can be healthy and
beautiful as well.
“We are not superstars, movie stars
or celebrities. We want to show that we are normal women with normal
problems and yet we can strive to be healthy and beautiful at the same
time.”
More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.
The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.
At
the launch of this nation-wide search in May this year, Soren
Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd
said: “This search for The Face of Healthy Beauty is NOT a Beauty
contest.
“In our books, the Healthy Beauty, is a person
who lives life to the fullest in a healthy way, and has a distinctive
style and pleasant personality. She is someone with a positive
attitude, gives priority to being healthy first; and looks after her
physical beauty too.”
Each winner will sign a
one-year contract as Guardian Brand Ambassador that comes with RM10,000
cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a
charity organization of their choice. They will be featured on the
Cover of Guardian’s Brand Catalogues and other collaterals and will
receive products from participating sponsors
Soren
explains that the Healthy Beauty concept is at the core of Guardian’s
brand philosophy and that this concept was borne from a consumer insight
that good health is the foundation of true beauty.
“We
discovered that our customers believe that true beauty comes from a
healthy physical and mental state of being,” Soren said.
By
focusing on this consumer need since its very first store at The Weld
52 years ago, Guardian, has become the store to go to for health and
beauty needs.
He said: “While these basic needs have
remained, consumption trends have evolved driven by changing lifestyles
and economic circumstances. Health and beauty are no longer as clearly
defined as they used to be. They have been intertwined. Guardian too,
has evolved. From being the health and beauty store, our mission now
is to inspire our customers to live a healthy and beautiful life.”
“To
achieve our mission, we have trained our team members to be beauty and
health care advisors, while continuing to offer the latest and most
innovative health and beauty products,” Soren added.
Touted
as the first-of-its-kind in Malaysia, this search for ‘The Face of
Healthy Beauty’ is open to all Malaysian females aged 18 years and
above. Entries were submitted online at
https://theface.guardian.com.my.
Participants needed to
upload a 30 second video of themselves indicating ‘Why they want to be
The Face of Healthy Beauty?’ or write in not more than 100 words why
they want to be The Face of Healthy Beauty.
One hundred
(100) shortlisted participants will be selected to attend each
semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang,
Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu,
Sabah. Four semi-finalists from each region will attend the Grand
Finals in Shah Alam on 27 July 2019.
In addition to the
four winners, there will be eight category winners to be awarded by
sponsors.
These are: Most Healthy (Blackmores), Most Elegant
(Bio-essence),
Most Youthful (Garnier), Most Expressive Eyes (L'Oréal),
Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful
(Safi)
and Most Charming (TRESemmé)
Guardian customers
can also vote, from 8 July – 24 July 2019 on the microsite, for their
favourite finalist to win at the Grand Finals. The votes received for
each finalist will contribute towards 50% of the total scores at the
Grand Finals. Customers can earn more votes with purchases at Guardian.
For one vote, no purchase is required; for 5 Votes, they need to
purchase any item from Guardian and for 10 Votes, they need to purchase
any participating sponsor brands in a single receipt.
If
that particular contestant wins in the Grand Finals, then she will do a
draw to pick her lucky voter. A total 4 draws will be done. Each Winner
will pick 1 voter. The selected voter will be rewarded with RM500 worth
of Guardian vouchers.
Furthermore, there is also a Scan
& Win contest for customers from 10 June to 7 July 2019. QR codes
will be placed in Guardian stores for customers to scan. After scanning
the QR code, they just need to answer four questions related to healthy
beauty. After answering, they will receive an instant voucher for their
next purchase.
More details of the search, and the full
terms and conditions for participation are available at
https://theface.guardian.com.my.
#guardianmalaysia
#FACEofguardianMY
About Guardian Malaysia
Guardian Malaysia started as a
200-sqft pharmaceutical retail outlet catering to the expatriate
community 50 years ago. Today, it is the leading pharmacy, health and
beauty retail chain in the country, with more than 430 stores
nationwide, providing an unrivalled variety of pharmaceutical, health
and beauty products. The chain of stores serves more than 30 million
customers across the country.
