A couple of days ago, Topps released news of its new "Five Star Club," an exclusive club for super-high-end collectors who spend an average of $10,000 on Topps products each year. There was a lot of hue and cry about this and understandably so. ( Here is a well-thought-out rundown and rant). I was part of that, and I'll try to explain my feelings here. First, I'm not a fan of clubs. Never have been. I like things that are inclusive, not exclusive. Clubs can get ugly real fast. And here is the part of Topps' Five Star Club press release that got me going: "Introducing the Topps Five Star Club, an elite club for our most passionate collectors ." (Emphasis mine). Here was my Twitter reaction: A typical editor reaction to get worked up over word choice. But, still, it annoyed me. "Passionate" is not buying thousands of dollars of product in order to sell it or discard it. "Passionate" is not holding on to one card des...
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