Truth is not determined by a majority vote...

...but it may be decided by "search engine optimization."

Io9 has an interesting article on how one amateur enthusiast has managed to put his unorthodox view of "reptile evolution" into a position to dominate how the average person thinks about reptile evolution by virtue of his proficiency with "SEO" aka "search engine optimization."

One of the many unintended consequences of the cyber-revolution.