Martin and Lewis, Abbot and Costello, Astaire and Rogers, Science and ....

....booze!

According to this article:

On the face of it, there doesn't seem to be much a connection between a sleazy, smoky bar and a stuffy lecture on quantum physics or dark matter. But, at least in Tel Aviv, these two strange worlds are coming together.

The result: Some of the big city's best bars are hosting lectures led by those considered as these establishments' outsiders, drawn out of the labs and research institutes into nightlife stardom.

Even the organizers are taken aback every time by the popularity of these classes, and with the rate the phenomenon has been growing, those who don't seek an education on their night on the town will be soon considered a dying breed.

These events initiated by Weizmann Institute of Science lecturers, who were looking for ways to broaden their student base.

"We saw that the institute was teeming with listeners coming in to hear lectures, Weizmann Institute spokesman Yivsam Azgad told Haaretz, adding that those lectures "usually preached to the choir."

"We were thinking about how to get to the general public, who might find science lectures interesting but just doesn't know it. If we arrived at where they were, they might listen." Azgad added.

At first, the Weizmann Institute official offered the project to the city of Rehovot – where the world-renowned science research establishment is located – and after that initial attempt proved to be a success, he thought he'd try on the professional courts of Tel Aviv.

"They were very skeptical at first," he said, since "bar owners were reluctant to give away their establishment on Thursday nights. There were those who told me 'you don't know bars in Tel Aviv, they're loud, people drink and make out, how would the lecturer feel?'"

Only that it turned out that the skeptics were in the minority, with the project now taking place in 40 bars, including some of the biggest and most successful in the city, with another 50-venue project in the works.

"Now we're at a place where lecturers are offended for not being invited to teach," Azgad said.

And drink!